You’d be amazed at the number of people who email me through this site with salutations like, “Hey Even,” “Dear The Black and Blue Team,” or, more commonly, no name at all. Rule #1 is really simple: learn the name of whoever you’re contacting. Photo credit: Roger Barker What’s in a Name? Everything Polishing Your Email Pitch Into a Fine Diamond So while a lot of what I talk about below will take its cue from email, don’t forget that many of these tips extend to wherever you’re broadcasting your message. No matter the digital platform you use, however, your message will remain the same: “pretty please help me raise enough money to make my film!” There’s also forums, website comment sections, and dozens more places online you can connect with other people. And, most importantly, it’s irrelevant to the readers of this site (you!)īut let’s not limit it to email because social media is also an attention battleground for campaign donations.The film simply doesn’t look interesting.The email doesn’t specify how they expect me to help.Their pitch is unreadable because it’s full of grammatical errors.The email was obviously cut and pasted from a template.Instead, I’m going to help you get publicity for your film the right way.Īt least once a week I get an email from a filmmaker asking me to help publicize their Kickstarter or IndieGoGo campaign. While I’d love to help each and every one of those filmmakers reach their goals, most of the time these emails get quickly moved out of my inbox and into the digital ether for a variety of reasons: Well, it’s not as easy as it seems - you can’t just copy and paste a form email, send it off to some bloggers, and consider your work done. You’ll be lucky if you even get one response using that method. So, I know nothing about the emotional toll and exhilarating excitement that arises from running a crowdfunding campaign.īut I do know something about running a website.Īnd if you’re launching a crowdfunding campaign, it’s likely you’re going to try your hardest to get people like me to write, tweet, share, link, and donate to your film. And I’ve definitely never even thought it would be possible for me to raise $125,000 like Ryan Koo did. I’ve never stressed over setting a financial goal. I’ve never launched a Kickstarter campaign. “As you probably already know, Kickstarter campaigns are all-or-nothing, so it’s going to take every bit of extra effort (and a lot of lost sleep) to get to the finish line.” - Ryan Koo,
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